Investigating Consumer Insights Through Sensation

INVESTIGATING HUMAN INSIGHT THROUGH SENSATION

ZHUOHENG "KEN" LI

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Principal Analyst - Davis Sensory Institute

Zhuoheng Li has been a member of the Davis Sensory Institute since 2018, primarily focusing on data analysis for sensory projects. He leads the analysis team in compiling, analyzing and interpreting data with various statistical methodologies for descriptive analysis projects and consumer studies. He received his Bachelor's of Science in Food Science and Technology from the University of California, Davis.

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