Investigating Consumer Insights Through Sensation

INVESTIGATING HUMAN INSIGHT THROUGH SENSATION

Publication Archive

2016 - Present

Y. Hasegawa, R. Ishii, Y. Kyutoku, I. Dan, B. Rousseau

Biases in paired preference tests: Cross-cultural comparisons of Japanese and American consumers.

Journal of Sensory Studies, 2019,  e12498 


M. O’Mahony, S. Wichchukit
The evolution of paired preference tests from forced choice to the use of ‘No Preference’ options, from preference frequencies to d' values, from placebo pairs to signal detection.

Trends in Food Science & Technology, 2017, 66, 146-152


Y. Feng, M. O’Mahony
Comparison between American and Chinese consumers in the use of verbal and numerical 9-point
hedonic scales and R-Index ranking for food and personal products.
Food Quality and Preference, 2017, 60, 138-144


X. Zhang, J. Halim, S. Wichchukit, M. O’Mahony, M. Hautus
Paired preference tests: A signal detection based analysis with separate d′ values for segmentation.
Journal of Sensory Studies, 2016, 31, 481-491


Y. Xia, F. Zhong, M. O’Mahony
Applying disruptive preference test protocols to increase the number of “No Preference” responses in the placebo pair, using Chinese consumers.
Journal of Food Science, 2016, 81, 2233-2239


Y. Xia, F. Zhong, M. O’Mahony
Paired preference testing: False preferences and disruptive protocols.
Food Science and Biotechnology, 2016, 25, 1-10


J. Bi, M. O’Mahony, H-S. Lee
The performance of the dual-reference duo-trio (DRDT) method using a balanced reference mode.
Journal of Sensory Studies, 2016, 48, 303-313

2011 - 2015

 S. Wichchukit, M. O’Mahony
The 9-point hedonic scale and hedonic ranking in Food Science: some reappraisals and alternatives.
Journal of the Science of Food and Agriculture, 2015, 95, 2167-2178


Y-H. Feng, A. L. Gutiérrez-Salomon, O. Angulo, M. O’Mahony, S. Wichchukit 

Data from ‘words only’ and ‘numbers only’ 9-point hedonic scales are not interchangeable for serial monadic as well as rank-rating protocols: aspects of memory and culture.
Food Quality and Preference, 2015, 41, 12-19


J. Bi, H-S. Lee, M. O’Mahony
A Thurstonian model and statistical inference for the 2-Alternative Choice test with both test pairs and placebo pairs.
Journal of Sensory Studies, 2015, 30, 10-20


E. Calderón, O. Angulo, M. O’Mahony, S. Wichchukit
‘Liking’ and ‘Take Away’ preferences for Mexican consumers: cross cultural comparison with Thais for Psychological style’.
Journal of Sensory Studies, 2015, 30, 77-84


Y. Xia, F. Zhong, M. O’Mahony
Pairing detection of off-flavors in orange juice with preference tests.
Journal of Sensory Studies, 2015, 30, 259-268


Y. Xia, F. Zhong, M. O’Mahony
Is the discrepancy between numbers derived from the verbal and numerical protocols for the 9-point hedonic scale an artifact of product choice.
Journal of Sensory Studies, 2015, 30, 269-279


Y. Xia, J. Zhang, X. Zhang, R. Ishii, F. Zhong, M. O’Mahony
Triads, tetrads and pairs: experiments in self specification.
Food Quality and Preference, 2015, 40, 97-105


E. Calderón, A. Rivera-Quintero, Y. Xia, O. Angulo, M. O’Mahony
The triadic preference test.
Food Quality and Preference, 2015, 39, 8-15


J-H. Choi, M-J. Gwak, S-J. Chung, K-O. Kim, M. O’Mahony, R. Ishii, Y-W. Bae
Identifying drivers of liking by investigating the reasons for (dis)liking using CATA in cross-cultural context: a case study on barbecue sauce.
Journal of the Study of Food and Agriculture, 2014, 95, 1613-1925


J. Bi, H-S. Lee, M. O’Mahony
Estimation of Thurstonian models for the various forced choice sensory discrimination methods as a form of the M+N test.
Journal of Sensory Studies, 2014, 29, 325-338


R. Olivas, A. Lopes-Malo, O. Angulo, M. O’Mahony
The same-different method. Positive effects of reduced memory load versus negative effects of
uncontrolled τ-criterion variation, using forced choice methods as a control.
Journal of Sensory Studies, 2014, 29, 211-218


Y. Xia, A. Rivera-Quintero, E. Calderon, F. Zhong, M. O’Mahony
Paired preference tests with reversed hidden demand characteristics.
Journal of Sensory Studies, 2014, 29, 149-158


J. Bi, M. O’Mahony, H-S. Lee
Non-parametric estimation of dʹ and its variance for the A-Not A with reminder.
Journal of sensory Studies, 2013, 28, 381-386


R. Ishii, M. O’Mahony, B. Rouseau
Triangle and tetrad protocols: Small sensory differences, resampling and consumer relevance.
Food Quality and Preference, 2013, 31, 49-55


M. O’Mahony

The tetrad test: Looking back, looking forward.
Journal of Sensory Studies, 2013, 28, 259-263


J. Bi, M. O’Mahony
Variance of dʹ for the tetrad test and comparisons with other forced-choice methods.
Journal of Sensory Studies, 2013, 28, 91-101


J. Bi, H-S. Lee, M. O’Mahony 

Statistical analysis of Receiver Operating Characteristic (ROC) curves for the ratings of the A-Not A and same-different methods.
Journal of sensory Studies, 2013, 28, 34-46


L. Chung, S-J. Chung, J-Y Kim, K-O. Kim, M. O’Mahony, Z. Vickers, S-M. Cha, R. Ishii, K. Baures, H-R. Kim
Comparing the liking for Korean style salad dressings and beverages between US and Korean
consumers: Effects of sensory and non-sensory factors.
Food Quality and Preference, 2012, 26, 105-118


M. Santosa, M. Hautus, M. O’Mahony
ROC curve analysis to determine criteria for same-different and A Not-A tests.
Food Quality and Preference, 2011, 22, 66-77


S. Wichchukit, M. O’Mahony
‘Liking’, ‘Buying’, ‘Choosing’ and ‘Take Away’ preference tests for varying degrees of hedonic disparity.
Food Quality and Preference, 2011, 22, 60-65