Classic yet modern: Using psychology to maximize research learning
The Davis Sensory Institute, LLC, was established in 2017 to provide food, beverage, cosmetic, medical, and personal care companies with a unique partner in their sensory and consumer research projects.
Our world-renowned science laboratory is the result of over 25 years of fundamental and applied research at the University of California, Davis.
Our investigations have touched all aspects of the field, from discrimination testing (with pioneering work on Thurstonian models and the tetrad test) to the optimization of descriptive analysis methodologies and the improvement of preference testing investigations.
The People of Davis and Neighboring Communities
Davis and its surrounding communities include populations with diverse backgrounds, cultures, ethnicities, and education levels. Many of their citizens often carry innovative and environmental conscious mindsets. The focus on sustainability leads to a large population of health conscious plant-based and organic product users.
Aside from a large representative population of consumer product users, the Davis population is also enriched by more specialized groups:
"Essence", illustrated by Kazuko Ishii, photo by Cindy Ketchum. Classic yet modern.
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