Investigating Consumer Insights Through Sensation

INVESTIGATING HUMAN INSIGHT THROUGH SENSATION

Home-Use Testing

The Davis Sensory Institute recruits respondents to evaluate test products under realistic usage conditions. Respondents can pick up their samples at DSI, or products can be shipped to their homes. Always looking to optimize the data quality in our research, we recommend meeting the respondents at least once to establish rapport and explain the experimental procedure, which in turn lowers attrition and enhances the quality of the data collected.

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