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Discrimination Testing
See How Real Consumers Respond To
Ingredient
Substitution​
Process
Changes
Shelf
Life
Packaging
Modifications
Why Discrimination Testing?
Discrimination testing accounts for up to 50% of sensory research conducted by consumer goods companies, helping determine whether product changes will be noticeable to consumers.
At DSI, we understand that internal testing programs must be validated against real consumer responses to ensure accurate conclusions. Without this consumer link:
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Differences missed by internal panelists (due to limited testing power) risk consumer rejection
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Differences detected by internal panelists that consumers don’t perceive (due to overly sensitive tests) risk missed opportunities
Deep Expertise
Our team brings decades of experience in the science and theory of discrimination testing, including pioneering work with Thurstonian models and the development of the tetrad test method.
Consumer Connection
We specialize in bridging expert panel results with actual consumer perception, optimizing methodology, statistical power, and sample size to accurately predict whether consumers will perceive products as ‘similar’ or ‘different.’
Contact Us for Your Discrimination Testing Needs
Option 1
Leverage DSI’s trained discrimination panels to gain expert insights quickly and reliably.
Option 2
Collaborate with our team to enhance your internal testing capabilities through customized research — tailored methodologies and consumer linkage strategies that boost your confidence in discrimination testing decisions.