Investigating Consumer Insights Through Sensation

INVESTIGATING HUMAN INSIGHT THROUGH SENSATION

Descriptive Analysis

The Davis Sensory Institute has a deep expertise in selecting, training, and retaining subjects for our descriptive analysis panels. Descriptive panels can be established at DSI, with training and product evaluations taking place at our facility. We have also developed a unique expertise for Home Use Descriptive analysis panels. This has proven especially valuable for personal care products, where sample evaluations that can differ greatly between home and laboratory conditions (e.g., shampoo, night cream, body wash, or shaving). 


As a college-town, the city of Davis has a significant number of residents are employed in association with the University of California, Davis (UCD). Those who are not work in services such as education, healthcare, information technology, research and public service. This has given Davis a significant proportion of educated professionals.

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