A Trusted Partner To Fortune 500 Companies.
Our Services
Elevate Your Product With Our
Our Sensory Services
​Discover what your current and potential consumers really think
and gain actionable insights.
​Discover what your current and potential consumers really think
and gain actionable insights.
Consumer
Research
​Discover what your current and potential consumers really think
and gain actionable insights.
Consumer
Research
Leverage the expertise of professionally trained panelists to profile your product.
Descriptive
Analysis
Leverage the expertise of professionally trained panelists to profile your product.
Descriptive
Analysis
Determine whether consumers can perceive differences following product modification.
Discrimination
Testing
Determine whether consumers can perceive differences following product modification.
Discrimination
Testing
Our Network of Testing Locations
Our team brings decades of experience in the science and theory of discrimination testing, including pioneering work with Thurstonian models and the development of the tetrad test method.
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Holistic Product Development
We support the full product development lifecycle from early concept and prototype screening to reformulation, scale-up, and post-launch optimization.

We support the full product development lifecycle from early concept and prototype screening to reformulation, scale-up, and post-launch optimization.
Our Services
General Timeline
1. Initial Consulting
Our team brings decades of experience in the science and theory of discrimination testing.
2. Planning
Our team brings decades of experience in the science and theory of discrimination testing.
3. Implementation
Our team brings decades of experience in the science and theory of discrimination testing.
4. Final Results
Our team brings decades of experience in the science and theory of discrimination testing.
"Our team brings decades of experience in the science and theory of discrimination testing, including pioneering work with Thurstonian models and the development of the tetrad test method."
Tom L.
"Our team brings decades of experience in the science and theory of discrimination testing, including pioneering work with Thurstonian models and the development of the tetrad test method."
Tom L.
Our Reviews
Trusted Guidance
Proven Results
Don’t just take our word for it—see what our clients have to say about their experience working with us.
FAQS
Your Questions, Answered
​Discover what your current and potential consumers really think
and gain actionable insights.

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