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Bring to Light the
Sensory
Impact 
of Your Products

We turn research into actionable insights through strategic planning, effective execution, and advanced analytics.

A Trusted Partner To Fortune 500 Companies.

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Our History

Who We Are

The Davis Sensory Institute, L.L.C. (DSI) builds on more than 25 years of foundational and applied sensory science research that began at the University of California, Davis. Today, we continue this legacy through our independent research institute in downtown Davis.

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Our Services

Elevate Your Product With Our
Our Sensory Services

​Discover what your current and potential consumers really think

and gain actionable insights.

​Discover what your current and potential consumers really think

and gain actionable insights.

Consumer
Research

​Discover what your current and potential consumers really think

and gain actionable insights.

Consumer
Research

Leverage the expertise of professionally trained panelists to profile your product.

Descriptive
Analysis

Leverage the expertise of professionally trained panelists to profile your product.

Descriptive
Analysis

Determine whether consumers can perceive differences following product modification.

Discrimination
Testing

Determine whether consumers can perceive differences following product modification.

Discrimination
Testing

Our Network of Testing Locations

Our team brings decades of experience in the science and theory of discrimination testing, including pioneering work with Thurstonian models and the development of the tetrad test method.

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Holistic Product Development

We support the full product development lifecycle from early concept and prototype screening to reformulation, scale-up, and post-launch optimization. 

Food Ingredients in Bowls

We support the full product development lifecycle from early concept and prototype screening to reformulation, scale-up, and post-launch optimization. 

Our Services

General Timeline

1. Initial Consulting

Our team brings decades of experience in the science and theory of discrimination testing.

2. Planning

Our team brings decades of experience in the science and theory of discrimination testing.

3. Implementation

Our team brings decades of experience in the science and theory of discrimination testing.

4. Final Results

Our team brings decades of experience in the science and theory of discrimination testing.

"Our team brings decades of experience in the science and theory of discrimination testing, including pioneering work with Thurstonian models and the development of the tetrad test method."

Tom L.

"Our team brings decades of experience in the science and theory of discrimination testing, including pioneering work with Thurstonian models and the development of the tetrad test method."

Tom L.

Our Reviews

Trusted Guidance 
Proven Results 

Don’t just take our word for it—see what our clients have to say about their experience working with us.

FAQS

Your Questions, Answered

​Discover what your current and potential consumers really think

and gain actionable insights.

Let’s get in touch

Tell us how we can help

DAVIS SENSORY INSTITUTE .LLC

Hours
Monday - Friday
10:00 am - 6:00 pm
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Note: Consumer studies may affect business hours.

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Davis Sensory Institute
dsiteam@davissensory.com
(530) 750-6503

946 Olive Drive, Suite 9
Davis, CA 95616

Copyright © 2025 Davis Sensory Institute - All Rights Reserved.

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