Ensuring Brand Success Through Sensory Insights
With rigorous market research, rapid concept testing,
and continuous product refinement.
Our Mission
Who We Are
DSI’s mission is to provide consumer goods companies with unique product and market insights through excellence in research planning, execution, and analytics.
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We deliver rapid, accurate, and insightful information with a strong emphasis on the quality of the data collected.
Elevate Your Product With Our
Sensory Expertise.
Descriptive Analysis
Product Exploration with Trained Professionals
Extensive expertise in building and maintaining high-performing panels for descriptive analysis and discrimination testing. Panelists are carefully selected and trained for scientific rigor and long-term engagement, ensuring consistent and reliable results over time.
Established panels across a wide range of product categories, ready to support your research needs. Get access to a robust pool of qualified candidates, enabling rapid panel development for new product categories.
Consumer Testing
Understanding Your Consumer Through
Specifically Designed Research
Expertise in both quantitative and qualitative research methodologies to address a wide range of business questions. Extensive local consumer database covering food, beverage, personal care, and cosmetics categories.
Nationwide and global research capabilities through a trusted network of carefully selected partners. Rigorous experimental design and hands-on supervision to ensure high-quality, reliable, and actionable data. Deep-dive focus groups and interviews for uncovering rich, nuanced consumer insights.
Data Collection
Central Location and Home Use Testing
On-site testing under controlled, centralized conditions for maximum consistency and precision. Equipped with 14 individual sensory booths and a spacious multi-purpose room. Includes a fully equipped commercial kitchen for accurate sample preparation and handling.
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Home-use testing for real-world insights, ideal for cosmetics,
personal care products, and extended-use food and
beverage studies.
Statistical Analysis
Advanced Data Visualization
Comprehensive statistical analysis to uncover meaningful patterns and drive confident decision-making that includes descriptive and inferential statistics, multivariate mapping, and effect size estimation using Thurstonian modeling. Interactive dashboards and advanced data visualizations for clear, impactful presentation of insights.
